Contact Us at Twinkle Twinkle Little Store

All About Us & Contact Info

Families Run This Store
We are proud to be an independently owned store. Owner, Cheryl Courson, is a proud
mother of a 4 year old daughter and 2 year old baby boy. All of the employees in our
stores are parents of young children, and you will probably see some of them if you visit
our store, or hear them in the background on the phone if you call us! As mothers and
fathers of young children, we understand and want to help and support the families and
visitors in the Naples area.

RETAIL STORE ADDRESS
4910 Tamiami Trail N, Suite 106, Naples, Florida 34103
1 block south of Pine Ridge Road, in the same plaza as Outback Steakhouse.

PHONE
Primary Line 239-262-5904 Secondary Line 239-206-8475

RETAIL STORE HOURS OF OPERATION
Monday - Saturday 10am - 5pm Closed Sundays

Baby Equipment Rental deliveries and pick ups are done 7 days a week - appointments
available outside of retail store hours and on Sundays with advanced reservations.

METHOD OF PAYMENT
Cash, debit card, credit card (Visa and MasterCard only). Sorry, no checks.

CONTACT US
For any comments, questions or concerns, please send an email to
info@twinkletwinklelittlestoreofnaples.com or use the form below.

W ant to let us know about your rental or store experience? Please let us know about
it in our survey - Click Here!

If you want to make a rental reservation, please click here for our reservation form

Twinkle Twinkle Little Store


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239-262-5904
239-206-8475

4910 Tamiami Trail N
Suite 106
Naples, FL 34103

Just 1 block south of
Pine Ridge Road, in
the Outback Plaza.

Retail Store Hours
Mon - Sat 10am-5pm
Closed Sundays
Rental Deliveries &
Pickups 7 days a week

For Email Marketing you can trust

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THANKS TO:
www.babytravelpros.com
www.rent-baby-equipment.com
www.baby-equipment-rental.com
www.thenewparentsguide.com
Praise FM

PLEASE VISIT OUR FRIENDS:
Real Seafood Company of
Naples - wonderful restaurant

Dinosaur Playground - indoor
playground and much more

StylishBabyGear.com - trendy
baby gear store at very affordable
prices

Rainbow Au Pairs place host
families with their perfect au pair.

EcoBusinessLinks - Green
Directory

Special Deliveriez - Convenience
and Resourceful Fun for Fa m ilies

Baby's A-Go - Rentals in the
Boston, MA area

Article: Spotlight On Mom
Naples Daily News and SWFLMoms.com, February 8, 2010

Cheryl Courson is a Southwest Florida mom and business owner who brings an affordable and unique resale opportunity to the Naples area
with Twinkle Twinkle Little Store. Learn more about Cheryl and how Twinkle Twinkle Little Store can help you buy or sell new and gently used
merchandise:

SWFLmoms: What are the names of your children and how did you choose those names?

Cheryl Courson: Jade my daughter is 3 1/2 year old. My husband and I named her that because we wanted a name that reflects her Asian
heritage, but is also commonly known by most people. My son, Kai, is 18 months old and we just fell in love with the name, which actually has
many meanings in many languages. I think the most commonly known is the Hawaiian meaning of ocean.

SWFLmoms: Tell us about the purpose of Twinkle Twinkle Little Store and how it was founded?

Courson: My partner, Brooke Chatham*, and I used to shop consignment and resale stores a lot before opening up our own. There were none
in all of Collier County, so we saw an opportunity and a need for the whole community. We knew from the beginning that it would be helpful to
offer rentals as a service to the grandparents and visitors to the area. We also wanted to work somewhere where we could bring our kids to
work, and be very children friendly.

SWFLmoms: What background helped you start such a business and were you nervous taking the leap to do it?

Courson: Brooke and I have over 15 years of retail experience combined, however we never opened up our own business or ran resale before.
I have a degree in communication studies and economics, and Brooke has a degree in fashion merchandising. We were very excited and not
nervous. I was tired of working 70 hours a week in my prior job and wanted to spend more time with my kid, plus I was pregnant at the time.
Brooke was a stay at home mom with 3 kids, and was getting stir-crazy, so we were ready! We did everything ourselves from the ground up,
building, painting and more.

SWFLmoms: How is business? What factors do you think contribute to the store’s success?

Courson: Business is good! It is tough to compare how we are doing to other stores or versus other economic times because we opened two
years ago when the economy was first starting to falter and there are not many other stores in the area to compare to. However, we do see
many people coming in that are experiencing resale for the first time and hopefully they enjoy the experience and keep coming back. We are
always adjusting and learning by experience.

SWFLmoms: We hear you offer an interesting work bartering opportunity, can you tell us more about that?

Courson: We offer a great program called Twinkle Co-Op, in which anyone can help out in our store and earn $12 per hour in-store credit. Co-
Opers can work any time they want, for as long or as little as they would like, and can even bring their kids with them. In turn, the in-store credit
can be used on anything in our store and it never expires. The projects that co-opers help out with are easy, such as hanging clothing. We all
know that finding a job is tough nowadays, and even harder for pregnant women or moms with young children. We also know that kids aren't
going to stop growing and the need for baby gear and clothing will always be around, so we truly believe we can make a win-win situation for
everyone. We have dozens of moms who have helped out and bought everything from cribs to Christmas presents, clothing and more. I know
that many co-opers love working in our store because they get first pick of all the new arrivals. We have even hired a couple of co-opers. We
really appreciate everyone who has helped out with Twinkle Co-Op, and we wouldn't be as well organized without them!

SWFLmoms: What is your daily schedule like as a mom and business owner?

Courson: I am a really relaxed parent and I bring my kids to work with me every day. They have a great play area and think of the store as home
away from home. My kids never get bored since there are constantly new toys coming and going. I work nine hour days five days a week, but
that is an improvement from my prior job.

SWFLmoms: What items are the most popular?

Courson: I love that we get a lot of products from Asia and Europe or online only that you can't find at any other store locally. Baby gear is
always popular, more specifically Convertible carseats and Pack-n-plays/Playyards are our consistent best sellers. We can barely keep them
in stock.

SWFLmoms: Anything else interesting to share?

Courson: We always like to support our community. We donate to several local charities, such as Helps Outreach and Destiny Diaper Bank.
We give them things in our store that don't sell after a period of time and anything that our customers want us to donate to them. We are also
open to finding new ways to help others out.

* Brooke Chatham is no longer an owner of the Twinkle Twinkle Little Store

************************************************************************************************

Article: Store Puts Twinkle In Mom's Eyes
Naples Daily News, September 9, 2009

Cheryl Courson became pregnant while working as an executive for a big box retail store. As luck would have it, her co-worker and now-partner
Brooke Chatham*, also an executive at the store, was pregnant at the same time.

With six children between them, it became obvious to the pair that the big box environment was not ideal for balancing work with the demands
of motherhood. It was also clear they had a special combination of skill sets: one worked in guest services while the other was in charge of
soft lines.

And so, the concept of Twinkle Twinkle Little Store was born.

“There used to be half a dozen children’s wear resale shops here, but they all closed,” says Courson. “We were patrons of those stores and
were at a loss where else to go. We saw the need to help the community by recycling baby and children’s things that have been outgrown and
offering great deals for those who can use them.”

The idea seems to have caught on. In the two years since Twinkle opened in the Tanglewood Plaza, the store has expanded twice.

That’s due, in part, to some novel marketing strategies.

For one, the most expensive outfit, even the most beautiful dress in the store, is only $6.99 and the clearance rack is packed full of hundreds of
items for just $1.

“We pride ourselves in being a service to the community,” says Courson. “We’re not looking to make a million bucks off this.”

The rental side, where strollers, car seats and other big-ticket items to meet baby’s needs are offered, has been a big plus for seasonal
visitors, reluctant to pay extra to check additional baggage through the airport, and for grandparents enjoying family visits. An added bonus for
busy tourists is the ability to reserve rentals online.

“If it’s going to be long-term rental, many people simply buy what they need very inexpensively here, and then sell it back later. It’s more
economical,” Courson explains.

But perhaps the most innovative idea is the Twinkle Twinkle co-op purchasing plan.

“We couldn’t afford to hire the additional help we needed, but there were so many people who wanted to work in the store, we decided to let
them help with hanging, tagging and other jobs,” she says.

Helpers, who are invited to bring their kids to work, too, get “paid” $12 an hour in store credit and can stay as little or as long as they want.

“It’s a win-win situation,” said Courson. “And our store looks beautiful because of it.”

The store also caters to new moms, selling young women’s fashions up to size 1X, as well as maternity clothes, with prices topping out at
$15, except for formal wear.

“We buy, sell and trade everything,” said Courson. “Customers can get paid in store credit or cash or they can put their goods on consignment.
We want to be really family-friendly. We have learned to be adaptive in predicting seasonal likes and dislikes, but we’re getting the hang of it.”

In keeping with their philosophy of serving the community, the Michigan transplants added one last level of commitment -- items that don’t sell
in a certain amount of time are donated to the Destiny Diaper Bank to help those who do not have resources to buy the clothes they need.

* Brooke Chatham is no longer an owner of Twinkle Twinkle Little Store

Need A Local Babysitter in
Naples, FL?

Consider Ms. Lorel, from You Go,
I'll Stay Baby Sitting. Call Lorel at
239-514-5099

Lorel has a Masters Degree and
is CPR and First Aid Certified.
She can focus on play and
education. She had a clean
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help you out by the hour, day and
even overnight.

Let her know you heard about her
from Twinkle Twinkle Little Store

Want to know what to do with
the kids in Naples? For local
events, check out:

www.Naples.Macaronikid.com

ESPANOL