Contact Us at Twinkle Twinkle Little Store

All About Us & Contact Info

OWNERS AND MANAGERS
Two local moms own this independent business.
Cheryl is a proud mother of a 3 year old daughter
and 1 year old baby boy. Brooke is a proud mother
of 3 year old son, 9 year old daughter, 11 year
old son, and 15 year old daughter. As mothers
of young children, we understand and want to
help and support the families and visitors in the
Naples area. All of our employees are parents
or have extensive child care knowledge.

RETAIL STORE ADDRESS
4910 Tamiami Trail N, Suite 106
Naples, Florida 34103
1 block south of Pine Ridge Road,
in the same plaza as Outback Steakhouse.

PHONE
239-262-5904
239-206-8475

RETAIL STORE HOURS OF OPERATION
Monday - Thursday 10am - 6pm
Friday - Saturday 10am - 7pm
Sundays 10am - 3pm

Baby Equipment Rental deliveries and pick ups are also done outside of retail store
hours with advanced reservations.

METHOD OF PAYMENT
Cash, debit card, credit card (Visa and MasterCard only). Sorry, no checks.

CONTACT US
For any comments, questions or concerns, please send an email to
info@twinkletwinklelittlestoreofnaples.com or use the form below.

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239-262-5904
239-206-8475

4910 Tamiami Trail N
Suite 106
Naples, FL 34103

Just 1 block south of
Pine Ridge Road, in
the Outback Plaza.

Retail Store Hours
Mon - Thu 10am - 6pm
Fri - Sat 10am - 7pm
Sun 10am-3pm

For Email Marketing you can trust

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Tid Bits of Info...
http:
//twinkletwinklelittlestoreofnaples.
com/blog/
http://gulfcoast.momslikeme.
com/grp/ChildrensProductsInfoAd
viceRecalls
http://swflmoms.com/?
page=groups/view&GRID=715

THANKS TO:
www.babytravelpros.com
www.rent-baby-equipment.com
www.baby-equipment-rental.com
www.thenewparentsguide.com
Praise FM

PLEASE VISIT OUR FRIENDS:
Real Seafood Company of
Naples - wonderful restaurant

Port O Call Marina - rent boats,
jetskies, tour, cruise and more

Dinosaur Playground - indoor
playground and much more

StylishBabyGear.com - trendy
baby gear store at very affordable
prices

Rainbow Au Pairs place host
families with their perfect au pair.

EcoBusinessLinks - Green
Directory

Special Deliveriez - Convenience
and Resourceful Fun for Fanilies

Article: Spotlight On Mom
Naples Daily News and SWFLMoms.com, February 8, 2010

Cheryl Courson is a Southwest Florida mom and business owner who brings an
affordable and unique resale opportunity to the Naples area with Twinkle Twinkle Little
Store. Learn more about Cheryl and how Twinkle Twinkle Little Store can help you buy or
sell new and gently used merchandise:

SWFLmoms: What are the names of your children and how did you choose those
names?

Cheryl Courson: Jade my daughter is 3 1/2 year old. My husband and I named her that
because we wanted a name that reflects her Asian heritage, but is also commonly
known by most people. My son, Kai, is 18 months old and we just fell in love with the
name, which actually has many meanings in many languages. I think the most
commonly known is the Hawaiian meaning of ocean.

SWFLmoms: Tell us about the purpose of Twinkle Twinkle Little Store and how it was
founded?

Courson: My partner, Brooke Chatham, and I used to shop consignment and resale
stores a lot before opening up our own. There were none in all of Collier County, so we
saw an opportunity and a need for the whole community. We knew from the beginning
that it would be helpful to offer rentals as a service to the grandparents and visitors to
the area. We also wanted to work somewhere where we could bring our kids to work,
and be very children friendly.

SWFLmoms: What background helped you start such a business and were you nervous
taking the leap to do it?

Courson: Brooke and I have over 15 years of retail experience combined, however we
never opened up our own business or ran resale before. I have a degree in
communication studies and economics, and Brooke has a degree in fashion
merchandising. We were very excited and not nervous. I was tired of working 70 hours a
week in my prior job and wanted to spend more time with my kid, plus I was pregnant at
the time. Brooke was a stay at home mom with 3 kids, and was getting stir-crazy, so we
were ready! We did everything ourselves from the ground up, building, painting and
more.

SWFLmoms: How is business? What factors do you think contribute to the store’s
success?

Courson: Business is good! It is tough to compare how we are doing to other stores or
versus other economic times because we opened two years ago when the economy
was first starting to falter and there are not many other stores in the area to compare to.
However, we do see many people coming in that are experiencing resale for the first
time and hopefully they enjoy the experience and keep coming back. We are always
adjusting and learning by experience.

SWFLmoms: We hear you offer an interesting work bartering opportunity, can you tell us
more about that?

Courson: We offer a great program called Twinkle Co-Op, in which anyone can help out
in our store and earn $12 per hour in-store credit. Co-Opers can work any time they
want, for as long or as little as they would like, and can even bring their kids with them.
In turn, the in-store credit can be used on anything in our store and it never expires. The
projects that co-opers help out with are easy, such as hanging clothing. We all know that
finding a job is tough nowadays, and even harder for pregnant women or moms with
young children. We also know that kids aren't going to stop growing and the need for
baby gear and clothing will always be around, so we truly believe we can make a win-
win situation for everyone. We have dozens of moms who have helped out and bought
everything from cribs to Christmas presents, clothing and more. I know that many co-
opers love working in our store because they get first pick of all the new arrivals. We
have even hired a couple of co-opers. We really appreciate everyone who has helped
out with Twinkle Co-Op, and we wouldn't be as well organized without them!

SWFLmoms: What is your daily schedule like as a mom and business owner?

Courson: I am a really relaxed parent and I bring my kids to work with me every day. They
have a great play area and think of the store as home away from home. My kids never
get bored since there are constantly new toys coming and going. I work nine hour days
five days a week, but that is an improvement from my prior job.

SWFLmoms: What items are the most popular?

Courson: I love that we get a lot of products from Asia and Europe or online only that you
can't find at any other store locally. Baby gear is always popular, more specifically
Convertible carseats and Pack-n-plays/Playyards are our consistent best sellers. We
can barely keep them in stock.

SWFLmoms: Anything else interesting to share?

Courson: We always like to support our community. We donate to several local charities,
such as Helps Outreach and Destiny Diaper Bank. We give them things in our store that
don't sell after a period of time and anything that our customers want us to donate to
them. We are also open to finding new ways to help others out.

************************************************************************************************

Article: Store Puts Twinkle In Mom's Eyes
Naples Daily News, September 9, 2009

Cheryl Courson became pregnant while working as an executive for a big box retail
store. As luck would have it, her co-worker and now-partner Brooke Chatham, also an
executive at the store, was pregnant at the same time.

With six children between them, it became obvious to the pair that the big box
environment was not ideal for balancing work with the demands of motherhood. It was
also clear they had a special combination of skill sets: one worked in guest services
while the other was in charge of soft lines.

And so, the concept of Twinkle Twinkle Little Store was born.

“There used to be half a dozen children’s wear resale shops here, but they all closed,”
says Courson. “We were patrons of those stores and were at a loss where else to go.
We saw the need to help the community by recycling baby and children’s things that
have been outgrown and offering great deals for those who can use them.”

The idea seems to have caught on. In the two years since Twinkle opened in the
Tanglewood Plaza, the store has expanded twice.

That’s due, in part, to some novel marketing strategies.

For one, the most expensive outfit, even the most beautiful dress in the store, is only
$6.99 and the clearance rack is packed full of hundreds of items for just $1.

“We pride ourselves in being a service to the community,” says Courson. “We’re not
looking to make a million bucks off this.”

The rental side, where strollers, car seats and other big-ticket items to meet baby’s
needs are offered, has been a big plus for seasonal visitors, reluctant to pay extra to
check additional baggage through the airport, and for grandparents enjoying family
visits. An added bonus for busy tourists is the ability to reserve rentals online.

“If it’s going to be long-term rental, many people simply buy what they need very
inexpensively here, and then sell it back later. It’s more economical,” Courson explains.

But perhaps the most innovative idea is the Twinkle Twinkle co-op purchasing plan.

“We couldn’t afford to hire the additional help we needed, but there were so many
people who wanted to work in the store, we decided to let them help with hanging,
tagging and other jobs,” she says.

Helpers, who are invited to bring their kids to work, too, get “paid” $12 an hour in store
credit and can stay as little or as long as they want.

“It’s a win-win situation,” said Courson. “And our store looks beautiful because of it.”

The store also caters to new moms, selling young women’s fashions up to size 1X, as
well as maternity clothes, with prices topping out at $15, except for formal wear.

“We buy, sell and trade everything,” said Courson. “Customers can get paid in store
credit or cash or they can put their goods on consignment. We want to be really family-
friendly. We have learned to be adaptive in predicting seasonal likes and dislikes, but
we’re getting the hang of it.”

In keeping with their philosophy of serving the community, the Michigan transplants
added one last level of commitment -- items that don’t sell in a certain amount of time
are donated to the Destiny Diaper Bank to help those who do not have resources to buy
the clothes they need.